Facebook was originally created as your “social resume.” In the beginning, there was very little “networking.” There was no wall or timeline and no newsfeed. It was a platform for users to upload the information and content that they wanted the rest of their network to see. This may have included a blurb of their lives, where they went to school, where they worked, their hometown, relationship status, and a few pictures they selected.
As Facebook continued to evolve, the connectivity aspect became the concept. With new and evolving features, the ability and want for users to continue to share more and more personal content that told their stories kept escalating, to the point where your once “social resume” profile, was now documentation of your entire social-life history. Every check-in and status update, who you were friending, and most importantly, every single picture that’s ever been taken of you, from every singly party you’ve ever attended, since high school….
As more and more people began to partake in the Facebook craze, and uploading your social life to your profile became the norm, Facebook took on a much more intimate environment. People had no problem sharing their lives because they knew they were only sharing it with their friends.
But Facebook wasn’t just a fad, the user-base never stopped growing, and soon, EVERYONE was on it. For Facebook’s original target demographic, college students, this changed everything. Half the people you would meet out in real life, you already recognized their face, the name was familiar. You knew who went in what crowd, where people hang out. You would get introduced to someone at a bar from a mutual friend, and act like you didn’t know them, “Nice to meet you,” but you really already knew a ton about them…. You had seen them on Facebook so many times, in the Newsfeed and in friends’ pictures. Because of this evolution of how Facebook was being used, it started to take on a negative connotation of being “creepy,” and if you took the leap to friend this type of person BEFORE actually meeting them in real life you were risking being labeled a “Facebook Stalker,” no matter how many “mutual friends” you had.
Meeting and connecting with another person is all about the first impression. In life, the first impression can be everything. The opinions we form in the first few moments after meeting someone play a major role in determining the course of the relationship. THIS is why people don’t feel comfortable friending someone new on Facebook. They don’t want the other person’s first impression of them to be the whole book, but just the cover. They don’t want the other person to see every single picture they’ve taken since high school, but rather just 3-5 they select.
The way the Facebook platform has already evolved, there may be nothing they can do in the current format to add this extra dimension of connecting users who haven’t yet met in the real world. Their implementation of Facebook Graph Search was a valiant effort, as it really effectively shows users people who maybe they should know, but again, that first impression obstacle is still inhibiting someone from clicking that “Add Friend” button.
The Sceney App from Sceney Network is the closest solution to this problem. Sceney Network App takes all of the elements of Facebook that would make for the most possible comforting setting to friend another user who you’ve yet to meet, while eliminating the elements that make it creepy. On the comfortable side, Sceney app is exclusive to Facebook members, still shows mutual friends, and goes one step further of recommending mutual friends. Sceney app goes back to turning your Facebook profile into your abbreviated social resume, with only a few pictures, but at the same time keeps a very trendy element by expanding on and enhancing the check-in feature.
Sceney calls a check-in a “Move” and organizes Moves by the different “Scenes” of your city. This is the most effective way to organize the geographical aspect of a social networking environment because of the way cities are naturally set up. Different areas or Scenes of a city house a similar societal demographic, with similar social goals, and thus, people who are “looking for the same thing.” Sceney Network App eliminates every single other aspect of Facebook, focusing solely on the ones that make it the most comfortable to connect.
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