Hashtag Overload

Hashtag Overload


With the rise in social media to the mainstream, the term, “hashtag,” and it’s # symbol have become universally recognizable. Because of this, people have started to overlap the use of hashtags in social media with their other forms of communication.

There is no better example of this than this Justin Timberlake and Jimmy Fallon parody on the subject.

With parodies like this and the line between our real lives and social media lives continuing to blur, we lose track of the original purpose of the hashtag and why it was created within social media in the first place. The original purpose of a hashtag was so a platform could group together content.

That brings up the question, Why would a social network want to group together content anyways?

While there are several answers to this question, one of the main reasons is because it makes the platform more “business friendly.” Grouping together content allows for businesses to promote their product or event. If you log onto your Instagram account and look up the profiles belonging to businesses or anyone else promoting something, you will often see in their picture with an abnormal amount of hashtags in the caption like this one….

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They will hashtag anything they can think of that is related to the product or event with the hopes of attracting more views.

The problem with this is, the views they are getting from this method are not necessarily in their target social-demographic, which is why adding tons of hashtags very rarely results in getting a significant amount of “likes.”

In most cases, whether they’re promoting for a product or an event, businesses are promoting to a specific geographical location, so it doesn’t matter if someone in London sees they’re #LiveMusic or #EDM post for a concert in Columbus, Ohio.

Sceney Network solves this with the implementation of the Scene concept. When it comes to organizing and grouping together content, Scenes are much more effective than hashtags….

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